5 Ways To Grab And Keep Your Perfect Customers' Attention

When I wrote my first article, people got so bored they clicked off after literally the first sentence…

And after writing weekly articles half a year straight, I tested with many different elements to see what kept people reading, and what sent them back to social media.

And there’s 5 key methods I use to keep my customers' attention from the first word right down to the last, (using a few “tricks” of human psychology to do so along the way…)

Here, let me show you:

Hook ‘em Hard

Your copy needs to grab attention from the instant your customers eyes are laid on it

This can be done with a good image, but even more importantly, you need a headline that gives them a strong reason to read the rest of your ad.

And the most powerful way you can do this with your headline is to hook them.

I’ve heard examples are one of the best ways for people to learn, so let’s get into one.

If I wrote a headline that went like “How to easily get clients online, without spending a penny on advertising”

So a small business owner needing more clients to take their business to the next level, this is a pretty compelling offer and there’s almost no way they would ignore this to go back to the bottomless pit of social media.

And there’s one way you can ensure your hook does this, every. Single. Time.

Understand your audience

Once you know your audience on a fundamentally creepy level, almost like they're one of your best friends, your ads and marketing are going to shoot through the roof with results.

Your audience will read your words, and resonate with them, because it feels like they’re talking with someone who understands them, which people have always craved but do so now more than ever.

And when someone thinks you understand them, they are a lot more likely to buy from you. Think about the salesman who tries to sell you shoes by shoving them in your face and saying 20% discount! Our Lowest prices ever!

VS the one who approaches you and asks if your current shoes are comfy or if you’ve outgrown them, and whether you’re looking for a trendy new style to strut around with. 

You might not, but who are you more likely to listen to again in the future?

So do your research, find out their pains and desires and then put this kind of language in marketing, and watch your clicks shoot through the roof.

Are you smarter than a 5th grader?

Don’t be.

People need to understand your message, this won’t come from jargon, or long, complex sentences.

You aren’t impressing anyone, put the encyclopedia down and just use basic language that a school kid can understand.

Break these sentences up regularly with plenty of line breaks.

When it’s at that level, you’re good to go.

The Power of A Good Ol’ Story

We’re hardwired to listen to people’s stories 

If you need to communicate to someone a message or a solution to their problem , and you have enough words to do it with something like a sales page or website page

Then you can do far worse than to use a story to convey that message to them.

Take them through the hero's journey and you’ll be shocked at how influential it’ll be (and how many £££ it’ll put in your pocket at the same time.

Easy to follow sentences

The easiest way to lose someone’s attention is to write a big Tolkien sized paragraph that people look at and instantly think “nope”.

Keep the sentences varied in length, but no longer than two lines MAX, and make sure you always stay on the shorter side of the equation.

And that’s it uses these elements and you're halfway there to creating copy that engages people’s attention from the start, right to the very end.

And if you’d like help filling that process in with all the right kind of words so when they get to the end, they buy.

Then drop me a message at josh@reddragonmarketing.co.uk and I’ll be more than happy to help you out and show you what I’d do

Have a great day

Josh