Did You Know That Telepathy Is Real? — Here’s How You Can Use It To Multiply Your Sales This Month
- Joshua Lancashire
- Oct 6, 2024
- 3 min read
There’s a secret psychology trick which hooks in your prospects, and keeps them glued to your copy until the last sentence.
This psychological trick is “Telepathy” - AKA the communication of thoughts or ideas by means other than the known senses.
I know you started laughing when you read that. But don’t take my word for it — this method comes from one of the greatest fiction writers of all time.
By the time you’re done with this article, you’re going to have a renewed look at the world, and you’ll never read any piece of text in the same way again.
Let me show you
Taught By Steven King Himself…
I’ve stolen this from Steven King’s “On Writing”.
(which is a masterpiece by the way)
In one chapter, he talks about real life telepathy he uses in his own writing:
Here’s how it works:
Here is a blue book, it’s on a dark oak table, next to the book there is a glass of red wine.
Now we just saw the same thing right?
A blue book on a dark wooden table with a half-full glass of red wine next to it.
Almost as if you were there, in the room.
My idea, now formulated in your head purely based on the text you’ve just read. I didn’t ask you to imagine it, it just happened naturally. — telepathy
Sure, we didn’t see precisely the same image.
The blue book may have been a dark blue for some (like myself), others would have seen a light blue one. Some may have seen it open, some closed. The dark oak table would be a different shade depending on what you classify as a “dark” oak table.
But one thing we saw as vividly as each other was in the glass of red wine. I can guarantee most of us saw the same long stemmed wine glass filled with the appropriate amount of wine for a wine glass to have. (about 60% full)
It’s fine to assume you’ll pick up on that because it’s a common stereotype / perception. IF I was to describe it in too much detail, like
Next to the book is a long stemmed wine glass, filled to the halfway point with a burgundy red rioja.
This would get laborious very quick
Here’s how you can use this method to generate sell anything like hotcakes
How To Use Telepathy To Drastically Increase The Sales Of Any Ad
So now we know we have the ability to paint ANY image in the mind of the reader.
We can use this to show them living the life they want to live as a result of buying your product.
An example of this could be a personal trainer. Specialising in helping men aged 40-60 lose their beer belly, and start feeling more confident and healthier in their bodies.
On his website he might have something like:
“Melt away the beer belly to unveil the rock hard 6 pack you’re hiding beneath it”
This puts the image in their mind of their fat fading away, to reveal a rippling set of abs lurking beneath it.
This sparks their desire to move towards this image of them with a six pack, and makes them want to buy our personal training more.
Which is massive for creating copy that converts.
This is one of the most powerful tools in your tool box, and I recommend you use it frequently throughout your sales scripts. To keep your readers glued to your copy.
If you’re having a hard time figuring out how to write this, or what it would look like for your business model,
Then drop me an email at josh@reddragonmarketing.co.uk and I will be more than happy to give you a couple of examples.
Have a great day
Josh
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