How To Create Unforgettable Ads

If you want your ads to constantly be on your prospects mind, (as much as those cringe Coca-Cola or Apple ads but in a way that gets you sales)

Then you need to nail the end of your ad

Today, I’ll show you the two principles you need, to create an ending that closes customers, and lingers in your prospects mind like a song you can’t get out of your head.

Let me explain:

The Power of A Well thought out CTA

True say other ad elements are important, a gripping headline, a picture that catches attention, compelling body copy, etc..

But without a potent CTA, all those elements could be dialled in and you’d receive absolutely nothing in return for your marketing £££.

Your CTA needs to light a clear path for your prospects to walk down and get their pot of gold after they’re done with your ad.

Otherwise your customer will finish reading your ad and not know what to do next. And a confused customer does the worst thing possible.. which is nothing.

The Two Principles That Make An Unforgettable CTA

As mentioned, CTAs need to be clear.

It needs to connect the dots in their mind between where they are now and getting their desired outcome from your product.

Here’s an example of a bad CTA I see all the time:

“Drop us an email or give us a call to find out how we can help”

It might seem perfectly clear, but there’s two options here, call or email.

They won’t know which one to do!

One option is much better

For example

“Send us an email at josh@reddragonmarketing.co.uk describing your project and I’ll be in touch within 24 hours with a detailed analysis for how we’ll get you more clients.”

See how this is much more likely to get a response?

And this CTA makes use of the second principle for getting a CTA that gets results.

Give them what they want

People only walk down paths if they think they’re going to get what they want at the end.

You walk down the street that takes you home, not a random one.

So reinforce exactly what it is the reader wants to get out of this at the very end. 

This will spur people who are interested, and will tip those who are on the fence into buying.

For example if you’re selling lawn mowers to people, you could run an ad with this kind of CTA:

“Click the link to download your free catalogue for the best lawn mowers under £300”

Or

“Click the link below, fill out the form, and we’ll give you a recommendation for the cheapest, most reliable lawn mower for your needs.”

As you can see, these CTAs give a clear path to walk down, they know exactly what to expect from clicking the link,, and it’s tied to what they want (buying a new lawn mower, or at least finding the best one for their garden)

A clear, well lit path with a pot of gold at the end.

This is what you need to do with your customers, put a clear path between them now, and the pot of gold they’re after.

And if you want some help creating this map for your customers and maximising your profits, then drop me a message explaining your situation at josh@reddragonmarketing.co.uk and I will be happy to help you out.

Have a great day

Josh