How To Easily Outperform 90% Of Meta Ads Running Right Now

There is one core reason why most meta ad campaigns suck…

It’s not that their budget is too small, it’s not that some large company with a marketing team is stealing all their clients, most of the time it’s not even that the ad itself is bad. 

It’s something most business owners completely gloss over, and I’m here today to tell you exactly what this is so you don’t fall for the same trap, and allow thousands to slip through your fingers.

The Key Ad Ingredient EVERYONE Skips

As a marketer, I review hundreds of small business ad campaigns, and this is the first thing I make sure they’ve got nailed down before I even begin to look at copy, budget, competitors or any of that jazz.

No… before I read any ad, I look at who is going to be reading this ad and therefore buying the product. 

This is SO important but most business owners completely ignore it.

Instead of choosing a precise audience that actually wants their product, they instead fall for the common trap of choosing the widest audience possible (18-65+, both genders and leaving everything else like hobbies and interests blank) thinking bigger audience = bigger sales.

This is borderline criminal if you actually want a successful ad campaign. 

Let’s say someone wanted to run meta ads to sell their water bottles and they had the best ad in the world, but they chose to have this wide audience.

True say they would still get sales, but they would have made monumentally more if they had the same budget but showed it to an audience that wants to buy a water bottle.

Stop and think about it, who buys water bottles?

Well lots of people in all fairness, but mainly school kids, avid gym users and people engaged in sports are those who need it on a daily basis.

From this, you know the majority of these people are aged 18-30, give or take. 

Meaning if you target 18-65+ over half the people your ad reaches aren’t your best customer!

Now that’s not saying the bottles won’t sell, but James, the 80kg 21 year old gym-rat who always buys 500ml evian bottles from Tesco is more likely to buy your water bottle than 60 year old Grandpa Joe who almost never leaves the house.

Realise who really needs your product, like really really needs it, so much so that they would happily throw their money at it.

Then put your ad in front of these people and see the results of your ad shoot through the roof.

How do I find out my ideal customer then?

Simple! All you need to do is read 1⭐ reviews and the 5⭐ reviews you, or your competitors have.

These reviews reveal what frustrates your audience about the problems they face and what they love about using your product to solve their problems. Which does two things:

1. Reveals to you the kind of language your customer uses, which allows you to write more effective ads tailored to their needs.

2. Reveals specifics about the age, gender, interests, financial situation, etc of your target audience so you know exactly who you’re putting your ad in front of for more sales.

These are your vital ingredients to making a potent ad.

“But Josh What if I have already done all this and I’m still not getting good results?”

Don’t be afraid to test. If you can afford to test. I implore you to do so. 

In 99% of cases, this initial research is beyond good enough to start seeing drastic increases in the performance of your ads. 

But occasionally you might get even better results by shifting the age range 5-10 years in either direction or changing what kind of hobbies and interests you think your audience has.

So create another ad variant and get testing!

If you have already taken this approach and the ad is still not performing how you’d like it to

Then allow me to put my ‘small-business-copy’ review glasses on and take a look to see if there is another diagnosis.

Drop me a message at josh@reddragonmarketing.co.uk and I’d love to review your copy. 

Remember folks be precise, not vague.

Have a mesmerising day

Josh