How To Write Ads People Buy From Without Question

Here’s the truth: most ads out there suck. 

Most of them are company-centred monologues about how great they are and why they’re the best.

The business owners who write them are basically doing this all over the ad:

And the results? They’re the kind of ad that gets swiped past in about 0.016 milliseconds as it isn’t a cat meme or joke about Joe Biden.

Truth is, they only really need to dial in one element of their ad to make it a machine at converting passive scrollers into buyers almost without question

Let’s get into it..

What NEVER To Do When Writing Ads

Most people know the basics of running an ad, call out their problem, agitate their feelings towards that problem, and then give them the solution and position your product as the best solution.

Basic marketing — But there’s a actually a crucial point that’s missing that’ll make or break the success of your ad

The CTA

Arguably the second most important part of the ad, behind the headline

Because if you can have a killer ad, but if there’s a weak, boring or limp wristed CTA.

Your sales are going to be scraping the bottom of the barrel. 

So quit it with the “learn more” or “Click here to find out more” CTAs, they’re as effective at selling as this guy was

(for those of you who don’t know, this means terrible)

And it kills their emotional interest as quick as you can snap your fingers.

How To Make A Killer CTA

This can be done multiple ways, my personal favourite is called the “handhold” technique

It works by guiding your reader from point A (where they are right now reading your ad), to point B (getting their desired outcome) in a way that leaves no room for guess work or confusion on their end.

For example, let’s say I’m selling you a new bathroom renovation.

My CTA would look something like:

“Click the link below and fill out the simple form, we’ll have one of our evaluators call you up, ask a few questions, and arrange a house visit for a time that suits you. They’ll give you a free quote for you to think over.”

Now my customers know exactly what’s going to happen to get what they want

Remember, people loooove certainty in today’s age. It’s a superpower for more credibility and sales as a result.

Method 2: Tap into their desires

A prospect may read your ad to the last word, and be very interested in your offer product. But the action of clicking on your ad, and going to the new page is A LOT of effort in their mind (weird huh?)

We can help them over with a little value “kick” to tip them over the fence and land on your page.

So going back to the bathroom example, I could say something like

“Click here and we’ll send an evaluator around for a free quote on your dream bathroom” 

Simple, but it works

Reinforces their desire for the product enough to get them onto the next step in your funnel.

Method 3: Curiosity didn’t kill the cat — it made him rich as f*ck!

Ah yes, curiosity. Probably the most potent close of all time when done right.

Can turn any mindless scroller into a rabid, mouth frothing animal desperate for the answer to your ad.

And the best part about it? Using it isn’t hard — In fact you can create levels of curiosity in people that compels them to do just about anything.

There’s just a simple three step process you need to follow to make a CTA so good people will stop dead in their tracks just to find out more.

And if you’d like to know what this is, and how you can use it for your business.

Then drop me a message at josh@reddragonmarketing.co.uk and I’ll be more than happy to share it with you, and how it’s going to create a very profitable ad campaign for you.

Have a great day

Josh