Marketing’s Overrated, Here’s What To Do To Attract More Clients Than You Can Handle

What if doubling your revenue this year was as simple as tapping into a “starving crowd”?

Your “starving crowd” are the customers with a red-hot desire for your product/service, and will pay you almost without question.

For example a hot dog stand to a drunken hooligan.

And the good news? Finding them has never been easier, regardless of your industry.

You don’t need expert copywriting skills, in depth marketing knowledge, or even to spend a penny on advertising (unless you want to).

All you need is a rock solid offer and a couple hours of your time. 

Step 1 In Finding Your Starving Crowd — Define Who That Is 

Think about your best customers, those who spent the most at one particular time, or those who keep coming back for repeat payments.

What do they have in common? Do you know why they purchase more than others? What makes them spend more and others less?

Understand what separates them from your ordinary customers until you have an almost worrying level of understanding about them as your customer.

Now it’s all about putting a rocksolid offer under their noses and watch the enquiries come rolling in.

Let’s look at an example to help you understand better. 

Let’s go through the process for a copywriting business: 

Who needs my product? — Business owners 

Which ones are the best? — Business owners that need more clients or sales

Who are the clients who are going to make my business grow the most? — business owners who need more clients and sales who are running advertisements, but they’re not converting as well as they’d like.

If you gave me a list of 100 people all with those requirements, I’d be a millionaire within a month (maybe)

And the best part is finding them isn’t hard, all I need to do is type into google a niche of my choice in a certain area, and straight away I can see a list of google advertisers, and I’m a couple of clicks away from seeing their meta ads too.

And just like that I've got the perfect prospect to reach out to. 

I’ll send them all a friendly, valuable email, a couple of follow ups, and after a sales call, I’ll have £££ in the bank.

This is what you need to do with your clients.

Figure out where they are online, then simply figure out the best way to reach them

That might be google ads, facebook ads, direct marketing, flyers, hell even TV advertising might be the way to go. 

Get in front of them and your advertising becomes so much easier and a lot more cost effective. 

Less selling, more buying from them.

If you have any questions about who this is for you, and what the best way is to attract them to your business, or you have questions about making the best possible message to get in front of them with, then drop me a message and I’ll be more than happy to help you out.