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The “FIATP” Marketing Technique That Could Increase Your Sales By 200%... Easily…

  • Writer: Joshua Lancashire
    Joshua Lancashire
  • Sep 8, 2024
  • 2 min read

Now I know what you’re thinking…


What the hell is the “FIATP” technique?


Valid question — well it’s the technique that leading marketing agencies use to turn ordinary 5-6 figure businesses into thriving 7-8 figure enterprises, fast.


Here’s the kicker..


This works in any industry, and you can use it right now to see a jump in your sales as soon as next week.


Let’s get into it.


The “Fingers In All The Pies” Technique

FIATP = Fingers In All The Pies. 


The easiest way for me to explain this will be through a question:


Where do you get your customers from right now?


It might be your website, social media, word of mouth from clients, email outreach, wherever.


These are a small fraction of the type of “pies” that you have at your disposal. — A place to attract more clients from.


I say small fraction because now think of all the places you could get clients from.


Get creative, there’s a lot more than you think.


A couple of them might be nice beefy pies, filled to the brim with clients ready for you to plunder at any point.


Our aim is to get as many fingers in those pies as possible. 


Getting Your Fingers In Those Pies

From your list of potential places you can attract your customers from, there will be some which you won’t be able to capitalise on right now..


For example you might not have the budget to throw at a google ad or social media ad campaign.


So put those on the backburner, we’ll come back to them later. 


Figure out the avenues which are free and you could use right now to attract more customers.


For example, if you’re a personal trainer, this could be speaking to people you know and asking if they know anyone who goes to the gym and might want help getting stronger/losing more weight over the next couple of months or so for a discounted price (for example).


Or if you own a bakery, it could be emailing local restaurants and hotels asking if they wanted fresh, locally made bread for some of their dishes to make authentic, delicious menu items for their customers.


Now these might not always be the most profitable sources of income for you, or most reliable. But it’ll give you the leverage to attract bigger and better clients from there through paid advertising.


So take some time and go through this, there might be tons of customers you’re not fully using. You just need to find them.


Get Ya Hands Dirty

There you have it, there’s free untapped potential for each business out there, you just need to find out what it is, then commit until there are not more clients left to attract from it.


Once you’ve done it with the free avenues and you’ve generated a decent profit, and stored up some more juicy testimonials.


Use this to create paid ads and add rocket fuel to your business growth.


And if you want some help figuring out the avenues for your business, or you want someone to help you craft a great offer for potential customers down this route, then drop me a message at josh@reddragonmarketing.co.uk and let’s bring you some more customers.


Have a great day

Josh


 
 
 

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