The “Number Test” To Check If Your Business Could Collapse Overnight
- Joshua Lancashire
- Aug 11, 2024
- 2 min read
There’s a number that could be creeping around your business right now, ready to swipe your business away in the blink of an eye.
Today I’ll show you the all important number test and what to do if you find it - this might save your business one day.
The All Important Number
1
That’s it, the number one
Why should business owners avoid this number like rattlesnakes and earthquakes?
Well it has to do with relying on one thing for the growth of your business.
Doing this is practically begging the universe to take that one source away, and leave you with nothing.
For example, let’s say you have one client, paying you 5k a month, and you rely on that for your full income for you and your business.
If that client was to go broke, choose a competitor, or stop working with you for one reason or another.
Then your business goes into turmoil. 0 money coming in.
Not what we want.
Much better to spread the risk out, and have 5 clients paying you 1 thousand a month.
This way if one goes kaput, your business doesn't fall apart. And you can go find another one without a blaring “0 income” alarm bells going off in your ear every waking minute.
Seem unrealistic? Well it happened to a friend of mine:
He owned a facebook marketplace with 50k people, and it brought him £10k/month consistently
Then out of the blue facebook came in and took the ban hammer to his marketplace
He had no other source of business so his trade stopped dead in its tracks, and he’s still rebuilding it months later to get it to the same point.
The point is relying on one thing is a disaster because if that one thing goes wrong, your entire business comes crashing down in flames.
What To Do If You Find This Dreadded Number In Your Business
It’s better to even out the risk, so if that one thing goes wrong, you can still make money and not lose everything.
For example, my friend is rebuilding his marketplace and this time has a backup, so his business can keep going even if the main one gets banned again.
Diversify.
Or else you will wake up and all your business will be gone like that, and you can bet your bottom dollar this will happen at the worst time possible.
So look at your business, find areas where you rely on one person or thing for your income or growth.
And once you find that sole pillar you rely on
GET RID OF IT!
Spread the risk, and your business will not come crashing down in flames
Have a great day
Josh
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