The Ultimate Business Superpower

Ever wondered why useless products like fidget spinners can make billions - yet most businesses that solve an actual problem in people’s lives end up going nowhere?

I did! That’s why I spent days searching for an answer, and I found some things that changed my perception of business forever.

I want to share the most important lesson I discovered on this journey with you today. - I’ve got a feeling you’re going to love it.

I call it the “Ultimate Business Superpower” - cliche right? - here’s the kicker 

You can apply this principle as soon as today without having to spend a dime extra on advertising to begin attracting hordes of high paying customers to your business. 

Sounds too good to be true? - Let’s get into it.

A Lesson From One Of the Greats…

It’s a lesson from one of the best copywriters of all time, Gary Halbert. 

The story is simple, Gary was teaching a group of students on one of his courses. He asked: 

“If you and I both owned a hamburger stand and we were in a contest to see who would sell the most hamburgers, what advantages would you most like to have on your side?"

The students all answered:

“The freshest, finest tasting meat in the area!”

“The widest range of sauces and accessories like sesame seed buns!”

“The cheapest price!”

Gary tells the class they could have all these advantages they’ve shouted out, and allow him only one, yet he guarantees he will sell out and rake in stacks more sales than all of them.

What was this one advantage?

A starving crowd!

Why This Could Be The Most Important Business Advice You’ll Hear All Year

What Gary means is, you could have the greatest hotdogs in town, with all the sauces, in the fanciest van - everything the students said. 

But if your van is parked in a spot where people aren’t that hungry (e.g. an area in town) , the amount of potential buyers is far less there than if you were to park your van outside a packed football ground right as the final whistle blows…

Because most people in town have likely already eaten, sure you’ll still get a lot of sales, but if you’re bang in front of thousands of drunk people who haven’t eaten in hours. Who do you think is going to sell out?

Think back to the fidget spinner from the start.

All the kids wanted fidget spinners as it was a rising trend and they’re what all the cool kids had, so the buyers simply got their spinners on social media and amazon, and sales went brrrrrrrrrrrrrrr.

Both Gary and the fidget spinners had the same thing - a starving crowd.

So how do I use this for my business?

We all have the equivalent customer who will willingly buy our product at the blink of an eye, no matter the cost.

All you need to do is get in front of these people with a killer offer.

So here’s the plan:

Find out who this customer is and where they hang out online, whether it’s chatting to people on Facebook groups, scrolling on tiktok, or maybe they’re still on myspace…  

Then you simply go fishing in these ponds.

Get in front of these people with an offer they’ll feel stupid saying no to, and you will see more sales in a couple weeks than you will for the entirety of 2024 for so far.

You’ll be surprised by how few people are currently capitalising on this method…

If you want any help identifying this customer, or want to create a foolproof killer offer for your audience.

Drop me a message and I’d be glad to help you out.

Have a scintillating day 

Josh