There are millions of ads online — here’s how to make one that people buy from

It’s weird, 9 times out of ten, following this marketing process allows business owners to bring in £££ from their campaigns.

— Yet 9 times out of 10 everyone completely ignores it. 

They either write an ad they think is solid. (spoiler, it flops)

Or, the smart ones look at the most successful companies in their industry to mimic the they’re using. (Clever, but delivers minimal results at best.)

To get a marketing campaign that actually delivers business changing results, there’s one crucial element you need to get right at the start. Let’s get into it.

Understand Your Customer Bias

Marketing to everyone and their mothers might be the biggest mistake I see small businesses make.

“How? That’s what all the biggest companies in the world do it. Why not turn yourself into a household name?”

Sure the fortune 500 companies run brand awareness ads all the time

But that’s because they’re the fortune 500 companies

Coca-cola can waste millions in ad spend and their business is still the same. 

Millions of pounds would send you and I both to the slammer.

As a small business, the most cost effective way to get results from your marketing is by advertising to your customer bias.

What is the customer bias and why is it so important 

Your customer bias are your best customers, the ones most likely to buy your product, spend the most money with your company, have the highest lifetime value, etc. Depending on the goal of your marketing.

Here’s, and example of how a customer bias helped turn a mediocre sized seminar into a full crowd within a few days.

There was a fantastic speaker in the 60s called Jim Rohn

He was running some seminars which sold a good number of seats, but didn’t quite reach max capacity. 

He noticed the majority of the people who attended had a “crew cut” haircut style.

Not all his attendees had it, but the majority did. 

This was his audience bias. 

So he visited the barbershops local to where he was running the seminars and paid them for the contact details for all their clients who got that kind of haircut (this was the 60s…)

From there he sent them direct mail selling his seminars.

And sure enough his seminars sold out with these people DOMINATING the audience demographic.

This is what you need to do with your business

Identify who your BEST customers are. The kinds who buy several times, or do the largest transaction size, or on the whole just bring in the most profit for you.

Put a fantastic offer in front of these people

And you will watch your sales take off into orbit. 

Identifying your customer bias

It’s as simple as:

Go through yours or your competitors testimonials and understand the demographic, common interests and behaviours. Scour the reviews for the kind of language these people use. (Marketing gold dust)

When you write ads with this level of research, they cut directly through the noise, resonate with your prospects and result in the most sales.

And if you want help formulating something that converts. Then drop me a message at josh@redragonmarketing.co.uk and let’s get talking.

Have a great day

Josh