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Trying to make money through meta? Avoid these two features like the plague…

  • Writer: Joshua Lancashire
    Joshua Lancashire
  • Jul 21, 2024
  • 2 min read

Advertising with meta is confusing…


I mean look at this screen and tell me what you see



Average biz owner seeing this:


It’s baffling!


All you want is a nice simple way to post your ads, no faff, no confusing decisions, just post ads → make money


And Meta tricks you into thinking this is true with “boosts.”


But boosts are basically meta ads’ annoying, slightly braindead younger brother 


They rob you of all the things that makes attracting clients on meta so effective.


Limited targeting, no way to optimise an audience or test for results.


Not exactly conducive to getting business changing results you want.


How To Attract Clients On Meta Without Spending a Fortune 


So just use meta ads - It’s the greatest marketing asset ever created.


Where else can you get direct access to your target market at an affordable price?


I mean come on!


But there is still one MASSIVE mistake that’s caused one of my projects to completely fall apart - and it’s an easy one to fall for:


I see people spend less than £5 a day for their ads. 


And they’re trying to sell a product that brings hundreds, if not THOUSANDS in profit for them!


How can you expect to spend the pocket money you got as a kid on growing your business?


For context: A 2 return on ad spend (£1 in budget = £2 out in results) is a great target most campaigns aim for. 


So if you sell a product for £1000 and you put £5 in a day. 


You would have to wait 100 days to get a single sale!


And that’s assuming you’ve got the targeting and the ad fully dialled in in the first place.


I know budgets can be tight, so my advice is to start with AT LEAST £10 a day, and use this to optimise the ads for results.


Once those start coming in, you can of course throw more money into it.


Take it seriously and couple it with someone who knows marketing and is deeply invested in its success every minute of the day - and naturally you will get serious results.


So if you want your campaigns to reach 2, 3 even 5 ROAS, then drop me a message and let’s see how I can help you out.


 
 
 

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