What successful marketing and your pick up line in the bar have in common…

Last week we covered the simple trick with your layout to attract your prospects' into reading your content.

Now the fun part — keeping that attention all the way to the end of your copy (so they can spend a couple £££ in the process

So today I’ll cover the simple trick you can use that’ll keep your customers fixated on your content so they finish with the highest chance of making a purchase.

Let’s get into it

Why Most Modern Day Content Sucks…

The absolute vast majority of content I read is dead boring 

I would rather drop down and do 100 burpees then read it to the end. (and I bloody hate burpees)

Most people treat their copy as a monologue to talk directly to their reader — i.e a one way conversation.

The problem is, this kind of content is hideously unentertaining to read in today’s age. It makes the customer feel like they’re being spoken at rather than with.

The secret to engaging people is by making it sound like a natural conversation 

Each line flowing into the next, to the next, to the next — like going down a water slide that gets faster the further you go down.

This kind of content sucks in your reader until the very end of your copy.

How to write content that your customers will breeze through

To answer the question in my headline,  “What successful marketing and your pick up line in the bar have in common”

The answer lies in how naturally you speak to them.

In a bar, you wouldn’t say something like: “I’m going to show you the ways to add rocket fuel to your ads, to get a tsunami of leads for your business.”

You might end up in an asylum before the night is over.

So why speak to people on the internet in the same way?

If we instead said something like: “I’ll show you the most important part of a meta ad campaign, if you want business changing results.”

Much more friendly and personal. It feels like there’s a human on the other side of the screen, not someone in a straight jacket.

And just like natural conversation, it’ll flow from one line to the next and before they know it, they’ll be at the end of your copy. 

This is what we call “the bar test”, and the simple way to practise it is to read you copy out loud word for word.

Find areas you stumble, or don’t sound natural, and fix them accordingly.

This might be the easiest way to drastically increase the results of your copy.

And if you’d like some help putting this into fruition, and get results that’ll change the course of your business forever.

Then drop me a message at josh@reddragonmarketing.co.uk and I’d love to help you out.