How To Build An Irresistible Offer For Your Ad

The headline separates the ads that get read from the ads that are ignored and slowly collect dust,

But the offer separates the ads that coast in the safe lane from those that zoom down the outerlane without giving a damn about the “speed limit”.

If you combine a headline that grips people’s attention, with a killer offer they can’t say “no” to, your ad is going to make bank on 99.99% of your competitors.

I already showed you how to create a headline that turns passive scrollers into avid readers (you can find that article here - https://www.reddragonmarketing.co.uk/post/this-simple-copywriting-trick-could-double-your-ad-s-conversion-rate)

And today I’m going to show you the three ingredients an offer needs to turn it from one people forget, to one that sticks in people’s minds like a splinter.

Let’s get into it

How To Create Unmatchable VALUE

Here’s a secret of psychology: Everyone thinks their problem is the BIGGEST problem in the world. 

Most people care a lot more about their throbbing headache than an earthquake in Japan that killed 5,000 people.

With this in mind, think about your customers and ask yourself — “what problems are they going through right now that I can solve?”

And once you have an answer – you’re all set to create a killer offer right off the bat.

Simply say you’ll solve this problem forever + combine it with the desired outcome this person is looking for, and you instantly have an offer that is 3X as powerful than 90% of ads online today… and we’ve still got two more tips to go…

Unbeatable Guarantees 

People love certainty and security – especially when buying online 

Putting in a risk reversal shows that you're confident, and shoots their level of certainty in you and your product through the roof.

The best part is most people are too afraid to include this, so simply putting “We’ll bring you X more customers or your money back” or “If you don’t love X after 14 days, we’ll give you your money back, no questions asked” — will uppercut your sales into next year.

Detailed and concise payment plans

When your customers need to invest 4 figures in the first deal, having a structured, concise payment plan adds another level of certainty that people are looking for.

For example, instead of doing £2000 up front for a marketing project, you can do £500 for the startup, then £500 monthly until you bring in a certain number of customers for them.

And you can combine this with your risk reversal to make your offer so enticing, your customers might think it’s too good to be true.

Sticking a headline together like this, which effectively combines all the elements we’ve spoken about in a way that feels natural and not salesy can take a lot of planning to implement.

So if you’d like help putting all this together, and create one powerful offer you can use time and time again so you never have to worry about where your next source of customers will come from.

Then drop me a message at josh@reddragonmarketing.co.uk and if I don’t bring you at least £3,000 in our first month together, I'd work for free.

Sound good?