Struggling For Customers? You Might Be Spreading Your Business Too Thin — Here’s How To Check And Avoid

I was on a call with a prospect, and encountered a problem I completely overlooked in article number 27 “The FIATP technique” (linked here for context… https://www.reddragonmarketing.co.uk/post/the-fiatp-marketing-technique-that-could-increase-your-sales-by-200-easily)

I’ve realised it’s causing thousands of businesses to lead marketing campaigns that leak money or in some fortunate cases, just about break even.

It’s an easy trap to fall into - so today I’ll reveal the trap to you, and what to do if you want to create a marketing campaign that dominates the local area.

Let me tell you the story of a painter who spread his paint way too thinly.. And how it nearly broke his business.

Everything Started Fine…

A local painter showed interest in my services, and asked to hop on a call with me. We’ll call him Greg.

Greg was still new to business, only trading for about a year and 8 months until this point

Things had been going alright for them in the start, plenty of customers and they had built themselves up as a well trusted vendor in the community.

But for the past 2-3 months, they were really struggling for customers and simply didn’t know why.

I asked him what he’d tried so far to attract new customers and boost things back up to how they were before the drop off.

And this is what they told me:

“Well we’ve got this company running our website and out google ads for us, and it’s going a bit hit or miss right now, so we have another dude trying out meta ads for us and they’re not really pulling in any quality leads, he’s also managing the content on our social medias in the hopes this will attract some customers from there too”

We’re also looking to do in person flyers around a local city to see if that works, and now we’re looking into working with you to see what you could do as well.”

My face

Now I know in article 27 I spoke about the FIATP technique, of “putting-your-fingers-in-all-the-places” potential customers could come from.

But this is based on the assumption that:

A) You already have a source of consistent, reliable customers

And B) you don't move onto the next place to attract customers from UNTIL the method you’re currently trying has proven to be a success or a failure.

Because the methods Greg labelled are all excellent; the potential to fully book his calendar is off the charts!

But he’s trying one method, seeing it’s not working after a couple of days, and straight away and hopping to the next potential source.

Like a rabbit who’s done enough cocaine to make Jordan Belfort nod with respect.

You gotta let these things develop. The customers don’t come straight away because if it was that easy, everyone would bloody well do it and there’d be no damn competition for anyone.

If they instead said “right, these google ads are a bit hit or miss right now, let’s invest another £1000 for the next 2 months or so to find the winning formula”

Then he could have used half the budget he’s spent on the other methods of advertising and now have a stream of clients coming in from one source.

And then he can look to diversify and get customers coming in from other sources, using the FIATP technique.

Rinse and repeat and he’s got himself not only a highly successful piece of marketing. But a rapidly growing business.

Which right now is what he desperately needs,

So this is what i want all of you to keep an eye out for

Are you diversifying, before you’re bringing in success? And spreading your marketing too thinly?

If you are, the best solution to this is to pick one spot where you can get potential customers from quickly

For most of you this will be either meta or google ads, and then hone in on that until you are getting lasting results.

Then diversify into another, and another and another to make your business antifragile and 100% bullet proof.

If you’d like some help picking this source of customers, and help with actually turning it into a profitable, consistent source of leads for you.

Then drop me a message on josh@reddragonmarketing.co.uk and I’ll be more than happy to help you out

Have a good day

Josh